"Burn The Ships" Crewneck
The "Burn The Ships" concept was introduced to TIG through a Gerry Najarro Workshop. It's inspired by the legendary event in 1519, when Spanish conquistador Hernán Cortés arrived in Mexico and reportedly ordered his ships to be destroyed, ensuring his men had no option of retreat. This act forced them to be fully committed to their mission. As in business, this metaphor reminds us to eliminate escape routes and commit fully to success!
This is BPF's first release in our Winter 2024 Collection, designed to inspire you to plug in and take ownership.